- Designing and previewing logos is completely free with no credit card required
- The $20 Logo Package is low-resolution PNG only: inadequate for most professional uses
- The $65 Premium Logo Package includes SVG, EPS, and all formats with a perpetual licence
- The Brand Kit at $96 adds 300+ branded templates across all standard business formats
- Most businesses end up at the Premium Logo ($65) or Brand Kit ($96) option
Looka's pricing model is built around a simple principle: the design process is free, the files cost money. You can spend as long as you want generating and refining logos at no charge: the payment comes when you decide you want the files. This means zero risk to experimenting, but it also means understanding exactly what each paid option includes before you hit download.
The Logo Package ($20): what it actually covers
The $20 Logo Package gives you a single low-resolution PNG at 500×500 pixels. This is technically functional for web use: profile photos, small social media thumbnails, basic website placement: but it is not adequate for any application requiring scalability: print materials, large-format display, merchandise, or professional brand assets.
Critically, it does not include transparent background PNG, SVG, or EPS. For almost any real business use, the $20 package is a false economy. You will hit its limitations quickly.
The Premium Logo Package ($65): the right starting point
At $65, the Premium Logo Package is a one-time payment for the complete logo file set: high-resolution PNG with and without transparent background, SVG, EPS, and PDF in full colour, black, and white variants. The licence is perpetual: you own the files and can use them commercially without restriction.
This is the minimum viable purchase for any business using the logo professionally. SVG is essential for scalable print and web use; EPS is the format most print vendors and graphic designers require. The $45 difference from the $20 package buys everything that makes the logo actually useful.
Brand Kit ($96 or $192/year): when the templates are worth it
The Brand Kit layers 300+ pre-designed brand templates on top of the logo files: business cards, email signatures, social media post templates, letterheads, pitch deck slides, and more. Each template pulls your logo, brand colours, and typography automatically.
The one-time $96 option gives you access to all current templates with the files locked to your finalised logo. The $192/year subscription adds ongoing template updates (new formats, platform-specific templates as social networks evolve), and allows re-exporting if you make minor logo adjustments.
The Brand Kit is worth it for early-stage businesses that need a complete visual identity and do not have a designer on staff. The time saving versus sourcing and briefing a designer for each brand asset template is real. It is less compelling for businesses that already have a designer or only need the core logo files.
Total cost reality check
Most businesses end up at the Premium Logo Package ($65) or Brand Kit ($96). The $20 option is widely purchased and frequently regretted. The Brand Kit Subscription ($192/year) makes sense specifically if you are actively updating your brand or need platform-specific template updates throughout the year. Otherwise the one-time Brand Kit at $96 covers the majority of use cases without the recurring commitment.
| Package | Price | File formats | Best for |
|---|---|---|---|
| Basic Logo | $20 one-time | Low-res PNG only | Mockups and testing only |
| Premium Logo | $65 one-time | SVG, EPS, PDF, PNG (all sizes) | Most businesses starting out |
| Brand Kit | $96 one-time | Everything in Premium | Teams needing full brand assets |
| Brand Kit Subscription | $192/year | Everything + new designs | Ongoing brand management |
Frequently asked questions
How much does Looka cost in 2026?+
Looka's main options in 2026: Logo Package at $20 (low-resolution PNG only, limited use cases), Premium Logo Package at $65 (high-resolution files, unlimited resizes, all file formats including SVG and EPS, lifetime licence), Brand Kit at $96/year (everything in Premium Logo plus 300+ branded templates across business cards, social media, email signatures, and more), Brand Kit Subscription at $192/year (adds ongoing template updates and new file exports).
Is there a one-time payment option for Looka or is it subscription only?+
Both options exist. The Premium Logo Package at $65 is a one-time payment that includes the logo files with a perpetual licence. The Brand Kit is available as a one-time payment ($96) or subscription ($192/year for ongoing updates). Most users who only need the logo itself choose the $65 one-time option.
What file formats does Looka provide?+
The $20 Logo Package includes PNG only (low resolution, 500×500px). The $65 Premium Logo Package includes high-resolution PNG, transparent PNG, SVG, EPS, and PDF in colour, black, and white variants. SVG and EPS are essential for professional print and scalable use: the $20 package is inadequate for most real-world applications.
Does Looka offer refunds?+
Looka offers a 7-day refund policy on digital downloads if the files have not been used commercially. Contact their support team within the window. Brand Kit subscription cancellations take effect at the end of the billing period; the subscription is not prorated.
Does Later offer a refund if I cancel?+
Later does not offer prorated refunds for cancellations mid-billing-period. When you cancel a paid plan, your access continues until the end of the current billing period. Annual plans are non-refundable after the initial purchase. Later occasionally offers a free trial for new accounts: check the current offer on their pricing page before committing to annual billing.
Can I use a Looka logo on physical products and merchandise?+
Yes. The $65 Premium Logo Package and Brand Kit both include a commercial licence that covers physical products, merchandise, print, digital, and online use without restriction. There are no royalty fees or usage limits. The $20 basic package also includes commercial use rights but the low-resolution PNG limits its practical application on physical products or large-format printing.