Looka Pricing 2026: Every Plan, and Is Looka Actually Free?

Looka is free to design with and paid to download. You can generate unlimited logo concepts, refine colours and typography, and preview everything on mockups without paying a penny or entering a card. The bill arrives only when you want the files: $20 for a basic package, $65 for the full one, or from $96 a year for the Brand Kit. That split is the whole source of confusion around Looka's pricing, and the rest of this page is the detail behind it.

The distinction that actually costs people money is a different one: the logo packages are one-time purchases you own forever, while the Brand Kit is an annual subscription. We cover the free side in more depth in is Looka free?, and the design process itself in our Looka review. Prices below were checked in September 2026, so confirm at checkout, since Looka runs frequent promotions.

Is Looka free?

Free to use, paid to own. You can spend an afternoon generating concepts, adjusting palettes and fonts, and seeing your logo on business cards and shopfront mockups without spending anything. Nothing is watermarked out of the preview and no card is required to get that far.

What you cannot do for free is leave with a file. Every download route is paid, which means the free tier is best understood as a very generous try-before-you-buy rather than a usable free product. That is a fair model: you see exactly what you are buying before you buy it, but it does mean the answer to "can I get a free logo from Looka" is no.

What do the packages cost?

Why is the $20 package a false economy?

Because it contains no vector files. A low-resolution PNG is fine for a social avatar and useless for almost everything else, and the limitation shows up at the worst possible moment, when a printer asks for an EPS, or when the logo turns to mush on a banner.

• No SVG. The format the modern web wants for a crisp logo at any size. Without it you are shipping a bitmap and hoping.
• No EPS. The format most print vendors and designers ask for by default. Expect to be asked, and to have nothing to send.
• No transparent background. A logo with a white box around it cannot sit on a coloured header, a photo, or merchandise.
• No scaling headroom. Anything larger than a small web placement will look soft, and you cannot fix that after the fact.
• It usually gets paid twice. Most people who start at $20 upgrade later, which costs more than starting at $65 would have.

Our honest position: treat $65 as the real entry price for a logo you intend to use, and think of $20 as a mockup fee.

Is the Brand Kit a subscription or a one-time purchase?

A subscription, billed annually, set to auto-renew. This matters more than it sounds, because it sits on a page next to two genuine one-time purchases, and the pricing presentation does not make the difference obvious.

What the Brand Kit adds is breadth rather than a better logo: 300+ templates covering business cards, social posts, email signatures, letterheads, invoices and pitch slides, all pulling your logo, colours and fonts automatically, plus brand guideline documents. Brand Kit Web goes further and builds you a hosted website with a custom domain.

The value case is real for an early-stage business with no designer. Producing that many on-brand assets by hand, or briefing someone to do it, costs far more than $96 a year. The case weakens fast once you have a designer, or once the templates are made and you are not producing new assets, at which point you are paying an annual fee for a library you have finished using.

What happens to your brand if you cancel?

You keep every file you downloaded and you keep the licence. The commercial rights attached to a logo package are perpetual, so cancelling a Brand Kit subscription never puts your right to use your own logo in question. That is the reassuring half.

The half worth planning for: you lose access to the templates and the ability to re-export from them. If in eighteen months you need the same business card with a new phone number, that edit lives behind a subscription you no longer have.

So the practical routine before cancelling is to export everything you can imagine wanting (every template in every format, the full logo set, the brand guidelines) and archive it somewhere you control. It takes an hour and removes the only real lock-in Looka has.

What does a complete brand identity actually cost?

The individual prices are easy. The number people fail to work out is the total across a first year and a second, which is where the mix of one-time and recurring charges stops being intuitive.

• Logo only: $65 once. Nothing in year two. Total after two years, $65.
• Logo plus Brand Kit, kept: the Brand Kit includes the Premium logo, so it is $96 for year one and $96 again for year two. Total after two years, $192.
• Logo plus Brand Kit, cancelled after year one: $96, then nothing, and you keep every file you exported before cancelling. Total after two years, $96.
• Brand Kit Web, kept: roughly $129 a year, so about $258 across two years, with a hosted site included for that.
• The trap: buying the $20 package first and upgrading later, which lands you at $85 for what $65 would have bought outright.

The interesting line is the third one. Because the Brand Kit bundles the Premium logo, subscribing for a single year and then cancelling costs $96 rather than $65, a $31 premium that buys you a year of templates and leaves the logo licence untouched. For a business launching once and not redesigning afterwards, that is often the best-value route on this page, and it is not the one the pricing presentation nudges you toward. Our best AI tools for small business guide covers the rest of the launch stack.

What should you actually pay?

• Testing an idea that may not survive the month: pay nothing. Design it, screenshot the mockups, decide later.
• A real business that needs a logo and nothing else: $65 Premium, one time. This is the right answer for most people.
• A new business with no designer and a launch to run: the Brand Kit for one year, then export everything and decide whether to renew.
• A new business that also needs a website fast: Brand Kit Web, provided you compare it honestly against a dedicated site builder rather than assuming the bundle is cheaper.
• Anyone who needs a genuinely distinctive identity: none of the above. Looka's designs are template-derived and not guaranteed unique, which is the real trade for the price.

That last point is the honest limitation, and we earn a commission when people buy through our links, so it is worth repeating: a generated logo is a good-enough identity produced in an afternoon for the price of a lunch, not a bespoke one. If uniqueness is a competitive requirement, hire a designer. If it is not, this is an efficient purchase. The main alternative approach is Canva, which hands you templates and expects you to do the designing rather than generating options for you, so we put the two side by side in our head-to-head comparison, and you can browse the wider field in image and design tools.

Read our full Looka review for the scoring behind the 4.4 rating, or design one for free and decide once you can see it on a mockup. That part genuinely costs nothing.

Frequently asked questions

Is Looka free?+

Free to design with, paid to download. You can generate and refine unlimited logo concepts, preview them on mockups and adjust colours, fonts and layouts without paying anything or entering a card. The moment you want the actual files, you pay: $20 for the basic package or $65 for the full one. So the honest answer is that Looka is free right up until the point it becomes useful.

How much does Looka cost in 2026?+

There are four routes. The Basic Logo Package is $20 as a one-time purchase and gives you a low-resolution PNG. The Premium Logo Package is $65 one-time and includes the full file set with a perpetual commercial licence. The Brand Kit is an annual subscription from $96 a year, adding 300+ branded templates. Brand Kit Web is about $129 a year and adds an AI-built website with hosting. Confirm current figures at checkout before buying.

Is the Looka Brand Kit a one-time payment or a subscription?+

A subscription, billed annually and set to auto-renew. This is the single most common misunderstanding about Looka pricing, because the logo packages beside it genuinely are one-time purchases. The mental model that works: you buy the logo once and own it, and you rent the templates for as long as you keep paying.

What happens to my logo if I cancel Looka?+

You keep every file you already downloaded, and the commercial licence on your logo is perpetual, so cancelling does not affect your right to use it. What you lose is access to the Brand Kit templates and the ability to re-export assets from them. The practical advice is simple: before you cancel, download everything you might want later, because getting it back means resubscribing.

Is the $20 Looka package enough?+

For almost nobody. It is a single low-resolution PNG with no vector formats, which means no SVG for scalable web use and no EPS for print vendors. It works for a placeholder or a quick mockup and fails the moment you need a business card, signage, merchandise or anything larger than a social avatar. Most people who buy it end up paying to upgrade, so the $65 package is usually the cheaper route in the end.