- Free plan: 5 posts per profile per month, no analytics or AI features
- Starter: $18/month, 1 user, 1 social set, 30 posts per profile per month
- Growth: $40/month, 3 users, 3 social sets, unlimited posts with analytics
- Advanced: $80/month, 6 users, 6 social sets, contributor access included
- Annual billing reduces all plan prices by approximately 17%
Later's pricing model has evolved to follow the standard SaaS tiering pattern: more users, more brands, more analytics depth at each level. Understanding exactly what changes between plans helps avoid paying for features you do not need or discovering a limitation too late.
Free plan: what it actually covers
Later Free supports 3 social profiles (one per platform: Instagram, TikTok, Facebook, Twitter/X, LinkedIn, or Pinterest) with 5 posts per profile per month. It includes the visual planner and basic calendar view but excludes analytics, AI caption suggestions, link-in-bio features, and bulk scheduling.
For a creator testing Later before committing to a paid plan, the free tier is adequate. For anyone using social media professionally: even as a solo creator: the 5-post limit becomes a constraint within a week.
Starter ($18/month): the individual professional plan
Starter gives one user access to one social set (all six platforms) with up to 30 posts per profile per month. AI caption writing and hashtag suggestions are included. Linkin.bio (the link-in-bio page builder) is included on this tier, which is a meaningful addition given that standalone link-in-bio tools like Linktree charge $9–$24/month separately.
The 30-post-per-profile limit can become a ceiling for creators publishing daily across multiple formats. If you anticipate more than 30 posts per platform per month, start at Growth rather than hitting the limit and upgrading mid-billing-period.
Growth ($40/month): the small team sweet spot
Growth unlocks three users, three social sets (three separate brands or clients), unlimited posts, and Later's full analytics suite: engagement rate, follower growth, best time to post, and content performance by format. For a small agency or a brand team managing more than one property, Growth is where Later becomes meaningfully powerful.
The three-social-set allowance is the key driver for upgrade from Starter. If you manage even two Instagram accounts: a personal brand and a business account: you need Growth or above.
Advanced ($80/month) and Agency ($200/month)
Advanced adds six users, six social sets, and contributor access: a permission level for team members who can add content to the queue without publishing access. This is useful for agencies working with client approvals or larger brand teams with content production roles separate from publishing sign-off.
| Plan | Monthly price | Social sets | Posts/month | Key additions |
|---|---|---|---|---|
| Starter | $18 | 1 | 30 | Auto-publish, basic analytics |
| Growth | $40 | 3 | 150 | Linkin.bio, advanced analytics |
| Advanced | $80 | 6 | Unlimited | AI captions, team collaboration |
| Agency | $200 | 15 | Unlimited | Client management, white-label |
Agency at $200/month removes the cap entirely on users and social sets, and adds white-label reporting for client-facing analytics exports. For agencies managing 10+ client accounts with regular reporting requirements, the Agency plan math makes sense quickly: 10 social sets at Advanced pricing would already exceed $200/month.
Annual vs monthly billing
Later offers roughly 17% savings on annual billing across all plans (Starter: $15/month billed annually; Growth: $33/month; Advanced: $67/month; Agency: $166/month). If you have used Later for more than three months and it is an established part of your workflow, annual billing is a straightforward saving with no meaningful downside.
Frequently asked questions
Is Later free in 2026?+
Yes, Later has a free plan. It allows 5 posts per month per social profile, across up to 3 social profiles (1 of each platform type). The free plan does not include analytics, link-in-bio, AI caption writing, or scheduling for TikTok auto-publish. It is adequate for personal use or testing the platform but not for professional workflows.
How much does Later cost per month in 2026?+
Later's paid plans in 2026: Starter at $18/month (1 user, 1 social set, 30 posts/profile/month), Growth at $40/month (3 users, 3 social sets, unlimited posts), Advanced at $80/month (6 users, 6 social sets + analytics and contributor access), Agency at $200/month (unlimited users and social sets). Annual billing reduces these by roughly 17%.
What is a "social set" in Later?+
A social set in Later is one account per platform: so one Instagram, one TikTok, one Facebook Page, one Twitter/X, one LinkedIn, and one Pinterest profile. A Starter plan with one social set means you can schedule for all six of those platform accounts, not just one account total.
Does Later charge per post or per account?+
Later charges per social set (group of platform accounts), per user (team members who can access the account), and limits posts per profile per month on Starter. Growth and above plans have unlimited posts, so the primary variables are user seats and the number of social sets (brands or clients) you need to manage.
Which tool is better for Pinterest scheduling in 2026?+
Both Planoly and Later support Pinterest scheduling, but Planoly has historically had stronger Pinterest features given its visual-first roots. Later's Pinterest support has improved significantly and includes auto-publishing, analytics, and idea pins. For teams focused primarily on Pinterest alongside Instagram, Planoly remains the slightly more refined experience, though the gap has narrowed considerably in 2026.