- Creating, customising, and previewing logos is completely free with no credit card required
- All file downloads require a paid package: the free experience ends at the download button
- The $20 basic package exists but is too limited for professional use
- The $65 Premium Logo Package is the right minimum for commercial-quality files
- Canva is the best free alternative if budget is a hard constraint
The short answer: Looka is free to use and costs money to own. There is no time limit, no usage limit, and no feature restriction on the design experience itself. The paywall is purely at the point of download.
What is completely free on Looka
Creating an account takes under a minute with no credit card required. From there you can: generate an unlimited number of logo concepts using Looka's AI, customise any concept's colours, fonts, icon, size, and layout using the full editor, preview your logo on branded mockups (business cards, apparel, social media profiles, website headers), and save your designs to your account for later.
The free preview experience is genuinely complete: you see exactly what you would be getting before committing to purchase. There are no blurred watermarks or hidden features, just a download button that leads to a payment page.
Where the free experience ends
You cannot download any files without purchasing. This includes PNG, transparent PNG, SVG, EPS, and PDF. You also cannot use the logo commercially (on your website, social media, print materials, or products) based on the preview alone: even screenshots of your design would constitute commercial use outside Looka's terms.
What the paid options cost
The minimum useful purchase is the Premium Logo Package at $65 (one-time), which includes all file formats and a perpetual commercial licence. The $20 basic package exists but is limited to a single low-resolution PNG: inadequate for most professional applications. The Brand Kit at $96 adds 300+ branded templates if you need a complete visual identity beyond the logo itself.
Free alternatives if budget is a hard constraint
Canva's logo maker is fully free (account required) and includes transparent PNG download on the free plan. The AI generation is less sophisticated than Looka's but adequate for very early-stage projects. Hatchful by Shopify is free with no account required and exports PNG and SVG at no cost. For a business investing in a real brand, Looka's $65 one-time payment is reasonable: but if cash is genuinely constrained, Canva is the strongest free alternative.
Frequently asked questions
Can I use Looka without paying anything?+
Yes. You can create an account, generate unlimited logo concepts, customise designs, and preview how your logo looks across mockups (business cards, t-shirts, website headers) entirely for free. Payment is only required when you choose to download the final files.
Does Looka require a credit card to sign up?+
No. Looka does not require a credit card or payment method to create an account and start designing. You only provide payment details when you decide to purchase a download package.
Can I use a Looka logo for free on my website?+
No. Previewing your logo on Looka's website mockups is free, but actually using the logo commercially: including placing it on your website, social media, or any public-facing material: requires purchasing a licence. Using a Looka logo without a licence violates their terms of service.
Are there any completely free AI logo generators?+
Yes. Canva has a free logo maker with limited AI capabilities. Hatchful by Shopify is free for basic logos. Adobe Express offers a free tier with some logo templates. The trade-off is customisation depth and file quality: Looka's AI generation and customisation options are more sophisticated than the free alternatives, which is why the paid download is positioned as the value proposition.
Can I screenshot my Looka preview and use it as my logo?+
Taking a screenshot is technically possible but using it commercially violates Looka's terms of service. The preview is shown at low resolution inside a mockup interface, not as a production-ready file. The $65 Premium Logo Package is the only way to get the proper formats (SVG, EPS, transparent PNG) needed for real-world use.