- The style preference survey is the most important setup step: answer for your brand, not personal taste
- Selecting a specific symbol category produces more targeted initial concepts
- Test two or three font combinations before dismissing any design
- The $65 Premium Logo Package includes SVG and EPS, which are required for professional use
- Total time from first click to downloaded files is typically under an hour
Looka generates AI logo options based on your brand name, industry, style preferences, and colour choices. The quality of what you get depends almost entirely on how well you complete the setup stage: give it vague inputs and you get vague outputs. This guide shows exactly what to enter at each step to get results worth keeping.
Step 1: Enter your company name and industry
Go to looka.com and click "Make your logo." Enter your exact company name as it will appear on the logo. The industry selector is important: it narrows the icon library and default style range to what works in your sector. Be specific: "Marketing Agency" and "Digital Marketing Agency" will produce different default palettes and icon suggestions. Add a tagline only if it will appear on the logo itself; optional taglines are better handled in the Brand Kit templates.
Step 2: Choose colour palettes
Looka presents 12 colour palette options. Select up to three that feel right for your brand. Do not overthink this: you can change the exact colours later in the editor. The palette choice primarily signals the tonal direction (warm vs cool, bold vs minimal, dark vs light) that shapes which logo concepts the AI generates first. Selecting a dark and a light palette together usually produces the broadest range of initial concepts.
Step 3: Select logo styles you like
Looka shows you pairs of logos and asks which you prefer. This is the most important setup step. Answer honestly based on your actual brand, not your personal aesthetic preferences: a professional services firm should lean toward the cleaner option even if you personally like the more expressive one. Five to eight comparison choices calibrate the style model significantly. Rushing through this step is the most common cause of disappointing initial results.
Step 4: Choose symbols (optional but valuable)
You can specify a category of symbols you want the AI to draw from: abstract shapes, animals, letters, tech icons, nature, etc. This is optional but narrows results usefully. If you have a specific symbol type in mind (a shield for a security company, a leaf for a sustainability brand), entering it here produces much more targeted initial concepts. Leave it blank only if you genuinely have no preference: open-ended inputs produce more varied but less relevant results.
Step 5: Review and customise
Looka generates 25–50 logo concepts based on your inputs. Scroll through all of them before clicking into any single design: the strongest option is often not in the first row. Click any logo to open the customisation editor where you can change: font (both typefaces, independently), font size and spacing, icon size and position, colours (exact hex values), and layout (horizontal, vertical, icon-only).
The most impactful changes to test are font pairing and the primary colour. A logo concept that looks average at default can become strong with a single typeface swap. Try two or three font combinations before dismissing a design.
Step 6: Download
When you are happy with the design, click "Checkout." The Premium Logo Package ($65) is the right choice for almost all professional use cases: it includes SVG, EPS, and high-resolution transparent PNG, which are what print vendors, web developers, and designers expect. Avoid the $20 basic package unless you have a genuinely limited use case (a single social media profile, for example).
After downloading, organise your files clearly. Keep the SVG as your master file. Use the transparent PNG for digital placement. Provide EPS to any print vendors. Your Brand Kit templates (if purchased) will pull the logo automatically.
Frequently asked questions
How long does it take to create a logo with Looka?+
The initial logo generation takes about 2 minutes after you complete the setup questionnaire. Most users spend 10–30 minutes reviewing and refining their preferred design. The total process from first click to downloaded files is typically under an hour, often less.
Do you need any design skills to use Looka?+
No. Looka is designed for people with no design background. The setup questionnaire guides you through brand preferences using visual examples rather than design terminology. The customisation editor uses sliders, pickers, and visual presets rather than manual design controls.
Can you change your logo after downloading?+
You can make changes in Looka's editor at any time before downloading. After downloading with a one-time package, the files are fixed: you would need to pay again for a revised version. Brand Kit subscribers can make adjustments and re-download. For this reason, it is worth spending time getting the logo right before purchasing.
Does Looka create unique logos or reuse templates?+
Looka's AI generates logo concepts from a training set of design elements (icons, fonts, layouts) rather than reusing fixed templates. Multiple users can generate similar logos if they input identical preferences, though exact output varies. If uniqueness is a critical requirement, verify that your final design is sufficiently distinct from existing logos in your market before commercial use.
Can I use Looka to update an existing logo rather than create a new one?+
Looka is designed for creating new logos from scratch rather than modifying existing ones. You cannot upload an existing logo for AI editing. If you want to refresh an existing brand identity, start fresh in Looka aiming for a design that evolves your visual direction, or use Adobe Express or Canva for simpler file-level modifications.